Activity
|
Purpose
|
Legal Bases
|
Source
|
Customer Payments
|
Process customer payments while meeting legal obligations and contractual agreements.
|
Contract
|
Live chat interactions, Customer support
|
Customer Master Data Processing
|
Manage and maintain accurate customer information for operational needs and contractual obligations.
|
Contract
|
Internal business operations, Data analysis
|
Customer Self-Service
|
Enable customers to independently manage their accounts and services.
|
Contract
|
Customer requests, Document distribution
|
Abandoned Cart Follow-Up
|
Re-engage customers who abandoned bookings to complete transactions.
|
Legitimate Interests
|
Marketing campaigns, Customer interactions
|
Booking Services (Ecommerce)
|
Facilitate and fulfil bookings made through ecommerce platforms.
|
Contract
|
Marketing campaigns, Prospective customer interactions
|
Customer Booking
|
Process and manage customer bookings for various services.
|
Contract
|
Direct mail campaigns, Customer preferences
|
Booking Cruise Reservations
|
Handle and confirm cruise reservations.
|
Contract
|
Competition entries, Customer interactions
|
Customer Servicing via Genesys
|
Provide customer support using the Genesys platform.
|
Contract
|
Customer inquiries, Interaction records
|
Travel Agent/Partner Data Processing
|
Manage data related to travel agents and partners for collaborative services.
|
Contract
|
Partner relationships, Customer interactions
|
Booking Bus Tours
|
Facilitate and confirm bus tour bookings.
|
Contract
|
Customer feedback, Survey responses
|
Customer Tour/Trip Logistics
|
Manage logistics and arrangements for customer tours or trips.
|
Contract
|
Customer feedback, Review submissions
|
Candidate Data Processing
|
Process data of candidates applying for positions within the organisation.
|
Consent
|
Website interactions, Marketing analytics
|
Paid Media Marketing
|
Conduct marketing activities through paid media channels (e.g., paid search, social ads).
|
Legitimate Interests
|
Advertising campaigns, Prospective customer interactions
|
Customer Live Chat
|
Provide real-time customer support via live chat.
|
Consent
|
Offline marketing campaigns, Customer preferences
|
Business Intelligence Reporting
|
Analyse data for business insights and reporting.
|
Legitimate Interests
|
Live chat interactions, Customer support
|
Customer Document Distribution
|
Distribute relevant documents to customers.
|
Contract
|
Internal business operations, Data analysis
|
Customer Marketing Campaigns
|
Execute marketing campaigns targeting existing customers.
|
Legitimate Interests
|
Customer requests, Document distribution
|
Prospect Marketing
|
Conduct marketing activities targeting prospective customers (e.g., email, digital marketing).
|
Legitimate Interests
|
Marketing campaigns, Customer interactions
|
Brochure Direct Mail
|
Send marketing brochures via direct mail.
|
Consent
|
Marketing campaigns, Prospective customer interactions
|
Customer Competitions
|
Organise and manage competitions for customers.
|
Consent
|
Direct mail campaigns, Customer preferences
|
Customer Inquiries (RAQ)
|
Handle and respond to customer inquiries (Request a Quote).
|
Contract
|
Competition entries, Customer interactions
|
Customer Management with Ground Handlers and Third Parties
|
Manage customer relationships with ground handlers and third parties.
|
Contract
|
Customer inquiries, Interaction records
|
Customer Survey
|
Conduct surveys to gather customer feedback.
|
Legitimate Interests
|
Partner relationships, Customer interactions
|
Customer Reviews
|
Collect and display customer reviews on our platforms.
|
Legitimate Interests
|
Customer feedback, Survey responses
|
Website Visitors Marketing
|
Conduct marketing activities targeting website visitors who have interacted with us.
|
Legitimate Interests
|
Customer feedback, Review submissions
|
Prospect Advertising
|
Advertise to prospective customers through various channels.
|
Legitimate Interests
|
Website interactions, Marketing analytics
|