The Travel Corporation commits to an increase of 20% globally of itineraries visiting developing regions by 2025.
In order to qualify a region as a “developing region” and count an itinerary to count towards this sustainable development goal, the following must be true:
- The brand has not visited the region in 2019
- An overnight stay in the region is included in the itinerary
- The region features no more than 2 sites that suffer from congestion during peak season (ie. long queues that degrade the tourist experience)
- The region is considered a secondary or (preferred) tertiary city or “spoke” to a tourism hub.